LOOP PARFUMS: LOGO IDEATIONS

SEPTEMBER 2024







Proposed logo concepts for emerging perfume brand Loop Parfums (via The Fragrance Group). Displayed here are some selected wordmarks of the 60+ pitched throughout the process. Wordmarks displayed in the order in which they were made and accompanied by feedback to show thought process.  

Loop Pafums is a unisex perfume brand targeted at Gen Z. The mood of the branding was meant to be playful, vibrant, chic, and trendy.  







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