THE FRAGRANCE GROUP: COLLATERAL
SUMMER 2024
Proposed collateral for The Fragrance Group. Designed stickers, ribbon, tissue paper, bags, and stationery including cards and envelopes. Colors and logo variations provided by established branding style guide. Collateral launch set for 2025.
SHOPPING BAGS
ENVELOPES
About the pattern:
The pattern featured on the inside of the envelope(s) comes directly from the Fragrance Group wordmark. The unique shape of the two-story “a” served as the base shape; which would later be mirrored, linked and repeated to create the pattern.
This pattern could just as easily be applied to a traditional envelope:
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The pattern featured on the inside of the envelope(s) comes directly from the Fragrance Group wordmark. The unique shape of the two-story “a” served as the base shape; which would later be mirrored, linked and repeated to create the pattern.
This pattern could just as easily be applied to a traditional envelope:
STATIONERY CARDS
The cards were designed in a minimalist style to maintain versatility.