THE FRAGRANCE GROUP:
DESIGN CHALLENGE
MAY 2024
Perfume packaging design for a hypothetical perfume brand named Daydream. Created for The Fragrance Group during the hiring process.
Original Prompt: Design the branding (logo, color palette, and fonts), and the packaging for a fragrance with a dreamy, sweet, and comforting scent. The brand speaks to the soul and to the sweet taste of a daydream, of knowing that all realities start from a thought.
additional info:
notes: cotton candy, grapefruit, lime
customer: females, age 15-30
Original Prompt: Design the branding (logo, color palette, and fonts), and the packaging for a fragrance with a dreamy, sweet, and comforting scent. The brand speaks to the soul and to the sweet taste of a daydream, of knowing that all realities start from a thought.
additional info:
notes: cotton candy, grapefruit, lime
customer: females, age 15-30